A CHILDREN'S charity has received a glowing endorsement from Reading Buses following a 12-month successful partnership.
23 May 2014
The bus company said it was "thrilled with its partnership" with Parents And Children Together (PACT) and would "recommend it as a chosen or favoured charity for any organisation."
The partnership, which lasted for 12 months in 2013, resulted in a record-breaking £6,543 raised for PACT's work in adoption, fostering, therapeutic support and community projects for vulnerable families. It also generated 34 enquiries from Reading Buses customers who were interested in adoption.
Reading Buses Chief Executive Officer James Freeman said: "Our partnership with Parents And Children Together ended after a fantastic, and eye-opening, 12 months. Indeed, it only ended due to our policy of changing our chosen charity each year.
"During the partnership, PACT were engaging, enthusiastic and full of ideas how to do more activities to not only raise money, but to raise the profile of both organisations. They showed us that the true value of being their partner was about engaging with our own customers and raising the profile of their charity.
"PACT were always willing to get involved, whether it was activities we had planned jointly, or even something that one of our staff had done on the spur of the moment.
"The joint use of press contacts from both organisations meant that all our activities were covered in the local press. Joint promotion through newsletters and website also saw our messages reach a large proportion of the Reading populace – something neither organisation could have achieved on their own.
"We helped to raise the profile of PACT in the local area with lots of our customers showing high recognition for the charity throughout our partnership. And PACT helped raise our profile as a local operator trying to do some good in the local area and lending a much needed legitimacy to our charity work.
"Overall we were thrilled with our partnership and would have no hesitation in recommending PACT to be a favoured or chosen charity for any organisation. They really are tireless in wanting to get their message across and will be a fantastic asset and partner."
PACT's Fundraising Manager Laura Senior said: "Our year as Reading Buses's charity of the year was a huge success.
"Many more people came to know about PACT and what we do and, as a result, we have been able to reach out to more children and families who need our help.
"We are seeking new corporate partnerships for 2014 and beyond and would be willing to discuss opportunities with any companies that would like to work with us."
A report into the Social Return on Investment (SROI) of PACT’s domestic adoption service found that each adoptive placement delivers a social return of more than £1m.*
Laura Senior can be contacted on 0118 938 7600 or at email@example.com
*SROI report by Baker Tilly and the Cass Business School.